Cross-posted from The Green Suits:
Nothing good necessarily lasts forever.
And, for that matter, nothing that lasts forever is necessarily good.
The generations that preceded us enjoyed success using an unchanging set of skill and experience across the entirety of their careers. Yet today’s ambitious executives–be they entry-level or seasoned–realize that great careers require even greater flexibility. As market conditions change, and as once good and solid business models and best practices learned and dependable technology mastered are suddenly disrupted by new ones, executive talent must lean forward, seize control of their lives and livelihood, and deliberately reinvent themselves.
Frequent visitors of TheGreenSuits.com know of our affection for MadMen, the dramatic series about the fictionalized lives of Madison Avenue advertising executives and the people around them.
For us, the universal theme of MadMen is reinvention. Protagonist “Don Draper” (an invention with a fake name and background), remains virtually unchanged through the 1960s–his fashion, his management style, and his tattered moral fabric remain a constant. However, his protégé “Peggy Olson” brilliantly re-invents herself through natural talent, acquired skill and experience, and the latest fashion; at the series’ onset, Peggy is Don’s mousy secretary wearing ghastly attire. Her creative talent and leadership yet to be discovered, we see Peggy in 1960 relegated to fetching coffee for her boss, typing his memos, and withstanding his continual sexual harassment.
But as the series concludes in 1969(?) Peggy’s reinvention as a brilliant, self-confident, industry recognized and respected, and sharply dressed ad agency Creative Director is nearly complete–a full year before the real-life Gloria Steinem and the modern Feminist Movement entered American public consciousness.
The reinvented ad business of the late 1960s is long gone. A business model built on illusion, 15 percent commissions, and expense accounts, has today been completely disrupted by information technology. The “world’s second-oldest profession” once granted consumers permission to live the American Dream–to turn their aspirations into reality. Now, it uses metadata to predict what we want well before we realize that we want it.
The ad game many of us joined and loved so much no longer exists, but in the digital archives of Advertising Age and other trade mags.
Here at The Green Suits, LLC, the first part of our careers took us through the halls, conference rooms, and corner offices of MadMen-era brands, agencies, and service bureaus where we climbed the Corporate Ladder as marketing executives. During the second part, we became headhunters for the industry we knew so well, placing marketing and market insights talent into great executive assignments across the U.S. and “across the pond.”
And, now begins Part Three. The Green Suits, LLC has reinvented itself; we are no longer just a boutique headhunting firm. Instead, we have deliberately changed our focus and extended our value to provide great emerging businesses the services and resources they need to scale. We have also established a strong presence in the world of green business, empowering growing brands in cleantech, renewables, resource sustainability, and the social good.
We call our new value proposition Success Management. It involves:
“[putting] all the pieces in place to ensure that emerging companies—and the talent who support them—seize opportunity, scale revenue, gain market share, and maximize stakeholder value, while [they] create great solutions to the world’s numerous challenges.”
Success Management is central to The Green Suits, LLC’s process: we have assembled top leaders in the fields of enterprise sales management, finance, operations, training and empowerment, and talent recruitment, to provide our clients with solutions that are custom-designed to meet their express requirements. We strive for truly great outcomes such as profitability and scalability, but also empowered people, and conserved and smartly used environmental resources.
In the next several months, we will re-stage TheGreenSuits.com to detail our reinvention and our excellent new capabilities.
Our best days lie ahead.