Will This Energy Crisis Lead to Green Career Opportunities?
March 8, 2011 Leave a comment
Cross-posted from The Green Suits:
Thanks to the continuing unrest in Libya and other countries in the Mideast and North Africa, the world oil markets are in a state of anxiety. The commodities markets hate uncertainty; that and the fact that some oil-traders/speculators have jacked up the price of crude oil has driven the price at the pump up. WAY UP!
In many parts of the U.S. the price at the pump will soon eclipse $4.00. Could $5.00 a gallon be far behind?
(No.)
We live in a free-market society. That is why so many of us bristle when government leads–or sanctions–conservation and the development of renewable energy technologies.
They would rather let the market decide.
In fact, some freshman members of The 112th Congress would like nothing better than to tear apart the Department of Energy.
But one cost of living in a free-market society is that we become lulled. And when the price of oil dropped considerably from the 2008 highs–remember that experience with $5.00 a gallon?–car-shoppers stopped buying Priuses and other hybrid models and drove bigger, more-powerful, less fuel-efficent gasoline-only vehicles off of dealers’ lots.
Well, $5.00 a gallon is about to make a big comeback. And the shortsighted consumer who opted for that Dodge Durango over the Prius is surely grumbling about the prospects of a $70.00 or $80.00 fill-up.
If there ever was a time for the free-market to embrace renewable technology IT IS NOW. And consumers and businesses alike will surely respond to new renewable energy technologies because money talks.
To aspiring “Green Suits” I say: our time has come. Market demand for green-tech and renewable energy is about to go skyward. Existing businesses and start-up enterprises require our knowledge, our talents, our vision, and our passion to bring dazzling new products and solutions to the marketplace.
I predict that were about to see heightened demand for ambitious green business executives.
And for sure, now is a great time for green-suited entrepreneurs to launch new companies, invent new technologies, and create massive new wealth.
But let us avoid delusion. None of us can ride this green tsunami on our schooling and work-related experience, alone. WE MUST school ourselves in green business best-practices, so that we can lead the development of “next practices.” And we absolutely must build our networks of green-minded executives and innovators, for it will be through real-time information-sharing that we will prosper.
You will be the heroes in this narrative–the talent that responds to the world energy crisis by leading the green business revolution.
I don’t know about you, but I am very excited!
Now, let’s get busy!
















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