Will myImpact.org Revolutionize Corporate Social Responsibility?

myImpact.org makes it easy and fun to be socially responsible.

Cross-posted to The Green Suits:

Last week, I had the distinct pleasure of meeting Chris Golden. He is the full-of-energy Millennial who co-founded and runs myImpact.org.

From the website:

We believe that ordinary citizens are doing extraordinary things to help solve local and national problems. myImpact.org seeks to be a resource for volunteers and service organizations by leveraging the power of new technology and social media.

Chris Golden is the Co-Founder and Executive Director of myImpact.org.

From reading Morley Winograd’s and Mike Hais’ great new book, Millennial Momentum, we know that Millennials–those twenty-somethings now entering the workforce en masse–are true believers in social responsibility. In fact, Milllennials consider volunteerism as important as paid employment (if not more so). With so many Milllennials college graduates yet to connect with entry-level jobs, volunteerism (or skill-based volunteerism) becomes their pathway to developing essential work skills and living up to Triple Bottom Line thinking.

And what we know about this huge 90-million member cohort is this: THEY LOVE TO VOLUNTEER!

But will myImpact.org revolutionize corporate social responsibility? Quite possibility.

For companies yet to embrace CSR, or to develop their own branded CSR initiatives, myImpact.org provides an easy-to-use platform to encourage employees to record, describe, and promote their own volunteerism. And myImpact.org is so beneficial and easy-to-use that major brands like Pepsi and Target have already signed on as sponsors. Here are myImpact.org’s three steps:

1. Record your impact after volunteering in your community.
2. Share your impact with your social network.
3. Track your impact over time in your myImpact profile.

We know that Millennials are going to change HOW we work in truly refreshing ways. And, their passion for volunteerism will help establish corporate social responsibility as a broadly accepted value. We know that companies and organizations that support CSR will snag the best talent–The Green Suits–while those that don’t may be left in the dust.

Please make your impact. Sign up with myImpact.org, today.

Milllennial Momentum: Required Reading for Corporate America…and the Rest of Us

Cross-posted to The Green Suits:

Aided by my wonderful but eye-straining Kindle for Android app I read Millennial Momentum, Morley Winograd’s and Mike Hais’ great new book about the U.S.’s Millennial Generation.

The Millennials (otherwise known as the “Gen Y” cohort) are Americans born between 1982 and 2001. Milllennials stand in stark contrast to the Baby Boomers and Gen Xers that preceded them; they are highly collaborative, technologically and social-media savvy, and wildly enthusiastic. The term cynic rarely applies to this, the largest demographic cohort in the U.S.

Perhaps of greatest importance, Millennials are the starring cast-members of the New Green Economy. They care deeply about resource sustainability and social responsibility. And they volunteer their time to important social and environmental causes. As business executives, many will become The Green Suits.

Upon finishing Millennial Momentum, I enthusiastically posted this review to Amazon.com:

 

Download 'Millennial Momentum' to your Kindle or mobile device.

MORLEY WINOGRAD and MIKE HAIS have followed up Millennial Makeover: MySpace, YouTube, and the Future of American Politics with a truly great book; Millennial Momentum: How a New Generation Is Remaking America brilliantly demonstrates how the huge civic Millennial Generation is remaking and–in many ways improving–every aspect of society. Most important to this writer, Millennials are reinventing work and career in ways few of us [Boomers or Gen Xers] could have imagined; despite the current high rate of U.S. unemployment, Millennials are passionately pursuing work and career opportunities with companies and organizations that share their civic-minded values. And the eco-entrepreneurs in their ranks are hard at work inventing and bringing to market renewable energy, green tech, and resource sustainability technology–the foundation of a strong and scalable New Green Economy.

Millennials are enthusiastically crafting careers to make the world a cleaner, fairer, and more sustainable place.

In the near term it won’t be easy for Millennials to win the warm embraces of Corporate America. Most Boomers and Gen Xers in corporate or C-level executive roles–CEOs, CFOs, COOs, etc.–have not come to fully appreciate this huge cohort of young, talented collaborators. Some cynically portray Millennials as coddled, entitled, and lacking the kind of self-starting drive and ambition necessary to grow the corporate bottom-line.

But, C-level cynics would be well advised to adapt to Millennial motivation or be left in the dust. For sure, we will see once preeminent companies lose their luster because they fail to embrace Millennial innovation and triple bottom-line thinking–to grow profits, but also empower people and save the planet.

That is why this writer believes Millennial Momentum: How a New Generation Is Remaking America should be required reading in Corporate America. And every hiring manager–from Chief Corporate Talent Officers in Fortune 500 companies to the founders of bootstrapped start-up enterprises–should pick up or download a copy, right away.

DAN SMOLEN
Author, Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy

The Millennials face steep challenges ahead. For sure, they have yet to make their impact felt in Corporate America. And it won’t be easy, given that the C-Suite is populated by often cynical, idealistic Boomers and Gen X executives. Further, they will inherit–and likely have to fix–all the world’s structural problems such as debt crises that their Boomer and Gen X parents left them. And they will have to reinvent politics, public policy, and government to render them transparent and trustworthy.

However, if Millennials are anything like the civic generation members that preceded them–the G.I. or “Greatest Generation” that fought World War II–then our future will be very bright, indeed.

Please pick up a copy or download Millennial Momentum. And while you are at it, please pick up or download a copy of Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy.

With ‘Millennial Momentum’ Authors Continue to Chronicle America’s Greenest Generation

Cross-posted from The Green Suits:

We are pleased that our friends Morley Winograd and Mike Hais are set to publish the follow-up to their groundbreaking 2008 book, Millennial Makeover.

Millennial Momentum–which debuts this September–expands Winograd’s and Hais’ thorough exploration of the Gen Y cohort and its indelible mark on our nation. From the official book website:

Millennial Momentum continues Mike Hais' and Morley Winograd's groundbreaking study of the very green Gen Y cohort. The follow up to 'Millennial Makeover' is set for a September 2011 release.

“[Winograd and Hais] investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.

Certainly, the Millennials will drive the long term establishment–and influence–of The Green Suits in our corporate–and entrepreneurial–ranks. This is sure to be an excellent book; pre-order your copy on Amazon.com, today!